Susan Schulman
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Susan Schulman

Fee Range1: $ 2500 - $5000

Theatre Press Agent, Author of Backstage Pass


American LegendsArts/Culture/MusicAuthorEntertainment


New York


Susan Schulman

Susan SchulmanTheatre Press Agent, Author of Backstage Pass

Susan L. Schulman has been a theatrical press agent for over  40 years, handling Broadway, off-Broadway, dance, film,  special events,  TV, books, dance and individual personalities.

Born and bred in New York City, she attended Hunter  Elementary and Hunter High School, NYU and holds a  Master’s degree in Theatre Arts from Columbia University.

Upon graduation from college she landed several low-paying  but interesting jobs including Assistant to the Press Director at  Lincoln Center which utilized her writing skills and love of the  theatre.  After a year and a half at L.C. she worked for virtually  every top theatrical press agent in New York, honing her skills  with the legendary Bill Doll, Mary Bryant, Arthur Cantor, Frank  Goodman and Merle Debuskey.  She also worked at  WNET/Channel 13 (handling The Forsyte Saga, An American  Family, etc.) and at United Artists as a Senior Publicist (Lady  Caroline Lamb, Last Tango in Paris and Tom Sawyer, The  Musical.)

Susan has heralded such worthy projects as Lauren Bacall in  APPLAUSE, Jim Dale in SCAPINO, George C. Scott in  DEATH OF A SALESMAN and SLY FOX,  Bob Fosse’  DANCIN’, DEATH AND THE MAIDEN with Glenn Close,  Richard Dryefuss and Gene Hackman, A STREETCAR  NAMED DESIRE with Alec Baldwin and Jessica Lange, a  cross-country publicity tour with Susan Hampshire for THE  FORSYTE SAGA, THE DANCE THEATRE OF HARLEM,  FELD BALLET, JOFFREY BALLET, CIRCLE IN THE  SQUARE, PHOENIX THEATRE, MANHATTAN THEATRE  CLUB,  etc.  She has also been associated with such less  memorable productions as “The Candy Apple,” “Brighttower,”   “Father’s Day,” “All God’s Chillun’ Got Wings,” “An American  Millionaire,” “Nash at Nine,” “Cleavage,” “All Night Strut,”  “Waltz of the Stork,” “How To Build a Better Tulip” and “The  Merchant” (the production that killed Zero Mostel.)

In 1978 Susan opened her own press office in the legendary  Paramount Building handling theatre, dance, books, special  events and individual personalities.  Clients included Karen  Akers, Carlin Glynn and Peter Masterson, Jack Gilford, Gene  Klavan, The Feld Ballet, MTC, Phoenix Theatre, Joffrey Ballet,  The Cleveland Play House, Garrison Keillor and “A Prairie  Home Companion,” plus the Broadway production of  REQUIEM FOR A HEAVYWEIGHT with John Lithgow and  George Segal.

In 1984, CBS made Susan the offer she couldn’t refuse, so  she closed her office and moved to CBS-TV  ENTERTAINMENT in the newly-created position of  Director,  Press Information, handling the publicity for all the CBS Mini- Series including  SPACE, ROBERT KENNEDY AND HIS  TIMES, ALICE IN WONDERLAND and Joan Collins in SINS.

After CBS, Susan headed the Public Relations/Corporate  Communications department at USA NETWORK for 4 years  where she supervised the growth of the popular basic cable  network from 4 hours of original programming per week to a  full 24-hour schedule of new and/or exclusive programming.   She then moved to the ARTS & ENTERTAINMENT Network  (A&E) in a similar capacity and was subsequently named Vice  President at Brown & Powers Public Relations, an  international firm where she headed the Entertainment  Division handling clients such as the BBC and Andrew Lloyd  Webber.

In 1992 Susan returned to her first love, the theatre, handling the  Broadway production of CITY OF ANGELS as well as the movie  star-laden productions  of DEATH AND THE  MAIDEN and A  STREETCAR NAMED  DESIRE.  Surviving  that, Susan decided to  re-open her own  theatrical press office,  back home in the  Paramount Building.  In  addition to such  Broadway productions  as the ‘new Rodgers &  Hammerstein musical’  STATE FAIR and the  Johnny Mercer musical  DREAM, Susan has  represented many  extraordinary  Broadway, TV  and film  actors including BRIAN  STOKES MITCHELL,  KAREN ZIEMBA,  KATHLEEN  CHALFANT, KAREN  MASON, PENNY  FULLER, HARRY GROENER and JASON GRAAE.   She handled  the national tours of STATE FAIR,  PORGY AND BESS and MAN  OF LA MANCHA as well as such not-for-profit arts institutions as  Repertorio Espanol, The York Theatre, The Colleagues Theatre  Company, CAP21, The All for One Festival, the Theatre World  Awards, and Pulse Ensemble Theatre.

She is honored to be featured in three recent theatre books: IT  HAPPENED ON BROADWAY by Myrna and Harvey Frommer;  THE BIRTH OF SHYLOCK AND THE DEATH OF ZERO MOSTEL  by Arnold Wesker, and Peter Filichia’s BROADWAY MUSICALS:  The Biggest Hits and the Biggest Flops 1959-2009.  Susan has  been an Adjunct Professor at Columbia University’s Graduate  School of the Arts, creating and teaching a course in theatrical  publicity and audience development, and often lectures about the  theatre and public relations.   She has been a member of ATPAM  (Assn. of Theatrical Press Agents and Managers) since 1973 and  served on the Board of Advisors of Inside Broadway.  She is  included in numerous Who’s Who lists and is a graduate of the  AWED program for women business owners. She has served as a  NYSCA (New York State Council on the Arts) Theatre Program  Panelist.

Her memoir BACKSTAGE PASS TO BROADWAY was published  in 2013 and is Amazon’s list of top 100 books on theatre.


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