Kelly McDonald is a marketing and advertising expert and considered one of the nation’s top experts in multicultural marketing and consumer trends.

Her client experience includes brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.

Kelly was named #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine.

Advertising Age has twice named her company one of the top ad agencies in the U.S.

She has been featured on CNBC, in Forbes, BusinessWeek, Fast Company, on CNNMoney.com and on Sirius/XM Radio.

She is the author of two books. Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011 and her latest book is titled “Crafting the Customer Experience for People Not Like You”.

TOPICS INCLUDE:

• How to Market to People Who Are Not Like You: The New Market Segmentation Our marketing environment has become more complex, and consumers have become more sophisticated.  Diversity marketing is the new norm, and this doesn’t simply mean racial diversity.  Diversity comes in many forms: gender, race, age, lifestage, language preference, sexuality, and hobbies or special interests are all ways in which people’s differences are recognized. By recognizing these differences and tailoring your product, message or marketing efforts to reflect consumers’ uniqueness, you are validating the importance of a consumer group.

• Social Media and Marketing: How to Use it to Grow Business in a Low Cost, No Cost Manner Everyone has heard of social media and social marketing, and most everyone knows at least a little something about Facebook, MySpace and/or Twitter. But there is tremendous confusion about how to use these tools for business marketing. With so much pressure on marketing budgets, social media and marketing is a dream come true, because it costs little or nothing to execute. But you’ve got to learn the ropes of how to do it effectively and correctly, to truly reach new and existing customers with relevance.

• Crafting the Customer Experience for People Not Like You A “one-size fits all” approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers’ radical, ethnic, religious, generational, lifestyle and geographic differences in order to meet or exceed customers’ service expectations. This session will show how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.